Salford Museum and Art Gallery

Masterplanning and Design

We masterplanned a major redevelopment of this popular local museum. The client was seeking to create a museum that would reach out to a wider audience and play a major role in the regeneration of Salford.

Metaphor’s work combines new thinking on the building, the design of the exhibitions, the way it relates to its audience, its role in the community and its partnership with the adjacent university. The design includes a three-storey high display of domestic and very personal artifacts, harnessing audio and light to create ‘object theatre’.