Fashion v Sport

Exhibition Design

Metaphor created Fashion V Sport, a temporary exhibition that explored the creative connections between the two worlds of fashion and sport.

The design of the exhibition was based on a zigzag spine that sliced down through the space and divided it into four themes. Each area drew both on sports and also museum aesthetics to display the clothes in challenging ways. A bold use of colour, texture, AV and even smell were designed to engage the audience more directly and to attract younger visitors.