Blackpool Heritage Attraction

City Regeneration

We were asked by our client, Blackpool Council, to undertake a Feasibility Study, to analyse the best location in Blackpool for a new Museum of Popular Culture.

The requirements for this project were challenging and exciting – to bring together collections that have been scattered across the UK; to create a lively, performance-driven visitor experience that looks both backwards, to the spirit and history of Blackpool, and forwards into a new future.

We recommended that Blackpool Council sites the new Museum in the Pavilion Theatre in the Winter Gardens in Blackpool. We then worked with Blackpool Council to turn the concept into a successful HLF 1 bid – with the HLF pledging £13.5 million in funding.