The Metaphor team was tasked with establishing a ‘Coherent Vision’ for the future of the Must Farm Archive and for Flag Fen. We see both as projects within their own remits but also in a wider regional and national context. Our recommendations were for several interconnected projects that would be phased over seven to ten years. Our approach was aggregated, allowing for repeated launches, events and publicity. The plan would allow stakeholders to adapt and change to new circumstances and for funding to be made accessible from a diverse range of sources, spread over the years.