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National Holocaust Centre and Museum

Metaphor was asked to develop a creative direction for Beth Shalom that addresses the need to educate a new generation of people around the Holocaust, while effectively preserving the legacy of survivors as they pass away. 


Insight gained during an extensive familiarisation phase (most of which was conducted during lockdown) has informed our initial thinking on the narrative, visitor journey, physical site and interpretation approach.

Service: Masterplanning

Client: National Holocaust Centre and Museum

Realisation: 2020

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