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The Olympic Museum, Lausanne, CH

Working with Chris Mather Associates, Centre Screen and Paragon over the course of five years, Metaphor developed an integrated physical and content masterplan and exhibition design for the Olympic Museum and Park in Lausanne, Switzerland.

The aim was to attract a new generation of visitors to the Museum and to express the values, story and brand of the Olympic movement in an accessible and engaging way.  

We planned the entire experience from the visitor's first entrance by the lake onwards, imagining their journey through the park and into the museum. Our holistic approach allowed us to consider every aspect of the visitor offer and create an engaging, compelling journey that evokes the Olympic spirit from beginning to end. 

Service: Exhibition Design

Client: The Olympic Museum

Cost: 60 million CHF

Realisation: 2013

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